The first virtual wine advisor humanoid for your wine and spirits aisles, transforming the in-store customer experience.
ELIO helps each customer find the right product, quickly and without waiting, while easing the workload of in-store teams and improving sales performance.
Built on 12 years of field experience, ELIO addresses a concrete challenge in physical retail: the lack of available, consistent, and reliable advice in-store.
ELIO is an internally developed technology, protected by patent filings, designed to provide unbiased and instant advice, improve the customer journey, and directly contribute to department performance.
ETINSY ELIO kiosk, virtual wine advisor, in the wine and spirits department.
Discover ETINSY ELIO
ETINSY ELIO
ELIO assists each customer in their decision-making process in the aisle, without commercial pressure, without favoritism, and without image collection.
The result: less hesitation, an improved customer experience, and measurable sales performance.
A shared benefit, from the customer to the shelf
For the consumer
ETINSY ELIO assists a customer in the aisle, via voice, without the need for an application or a QR code.
For the store
Why ETINSY exists
The idea for ETINSY emerged in 2020, with an initial filing with the INPI from the very beginning. The ELIO technology is now the subject of a patent application filed with the INPI in 2026, which is currently under review. In 2024, backed by 12 years of field experience, we relaunched the project with a clear vision: a genuinely useful advisor, designed specifically for the store. This vision gave birth to ELIO, which has already been deployed in-store since early 2026.
Analysis of current processes in progress…
Shelf analysis
Customer journeys
Customer decision
Unnecessary actions
Questions
Our strength comes from the field: a deep understanding of customer behavior, operational constraints, and the reality of the retail shelf.
This experience guides every product choice and technical decision at ETINSY.
We have spent years observing recurring questions, hesitations, and friction points at the moment of choice.
ELIO is not an advertising screen.
It is a next-generation advisor, designed to assist customers, streamline the in-store journey, and boost sales, without intrusive image collection.
The result: fast, consistent, and measurable advice.
We have designed a consulting solution created exclusively for the store.
ELIO guides each customer in the aisle, helps them make faster decisions, and improves the shopping experience without sales pressure.
The system integrates seamlessly into the existing customer journey and acts as a reliable, consistent, and always available advisor.
Already deployed in stores since early 2026.
We are opening the solution to retail brands and groups wishing to sustainably improve aisle performance.
Solution
Issue
We are constantly evolving ELIO based on real in-store usage.
Every customer interaction, store feedback, and concrete situation helps refine the advice offered.
Optimizations focus on understanding needs, response speed, and alignment with actual shelf stock.
The system improves without disrupting teams or modifying existing processes.
Continuous improvement designed to sustainably enhance the customer experience and performance.
ELIO engine
Faster Advice
Knowledge base
Field update
Shelf logic
Store-aligned
Faced with 500 choices, the client loses interest
A well-known fact across the industry: supermarket wine sales are declining while specialty wine merchants are growing. The only difference comes down to one word: advice.
ELIO: an in-aisle, 24/7 virtual wine advisor
The customer asks their question. ELIO listens, understands their needs, budget, and the occasion, then recommends a product that is currently available in the aisle. A complement to the teams, never a replacement.
Without QR codes, without apps, without advertising logic
Only based on the store's actual assortment
A natural, spoken conversation, just like with a professional advisor
From a customer inquiry to the right product, in under 2 minutes
01
The client speaks
Using natural language, spoken aloud. No apps, no QR codes.
02
ELIO cross-references the parameters
Taste, budget, meal, occasion, and the actual shelf stock.
03
Expert recommendation
An accurate recommendation, currently available in-store.
04
The right purchase, the correct pairing
Food and wine pairing, upselling, and customer reassurance.
Available 100% of opening hours, without breaks or absences. ELIO provides the department with continuous expert advice.
Impartial by design, not by promise
ELIO is not a disguised advertising screen. No brand pays to be recommended, and no budget influences the results. ELIO does not advise what we judge to be good, nor what is most profitable: it advises what the customer actually needs, and nothing else.
This accuracy is built on an exceptional foundation: a catalog of over 17,000 wine and spirits references, each carefully and rigorously analyzed according to more than ten criteria. This catalog and these criteria are continuously expanded to improve the customer experience. ELIO knows the market in depth, but only ever recommends products that are actually available on your shelves.
Zero connection to your systems. By choice, for your security.
ELIO does not connect to any of your systems. Neither to your information system, nor to your cash registers, nor to your electronic labels. This is not a constraint, it is a decision: connecting a third-party device to your infrastructure means opening a door, risking drive interference, and creating a security vulnerability. We refuse to expose your store to this risk.
Instead, ELIO scans and digitizes your shelf, learns its environment, and adapts to your store. It becomes a trusted partner without ever touching your sensitive data. Quick installation, zero risk to your infrastructure, no backdoors.
Your customers' actual demand, finally visible
Every interaction with ELIO reveals what your customers are truly searching for: which food and wine pairings, which budgets, which occasions, and which bottles are requested but missing from your shelves. These trends, strictly anonymized, become a decision-making dashboard.
You no longer adjust your assortment based on intuition or purchasing habits, but on the measured demand of your actual clientele. The shelf ceases to reflect a buyer's choice and instead reflects what your customers are genuinely asking for.
Reduced overstock
You identify the products that do not meet demand.
Fewer stockouts
Identify requested and out-of-stock products before losing a sale.
An aligned shelf
An assortment tailored to the clientele of each store.
No images, no personal data. ELIO analyzes only aggregated and anonymized demand trends, in strict compliance with GDPR.
The key benefits of ETINSY ELIO for your sales performance
Customer Experience
ELIO guides customers without influencing them, offering tailored choices and reducing decision-making time. A smoother experience increases sales and average basket value.
Sales Performance
More relevant recommendations lead to higher conversion rates. ELIO directly influences three key drivers: revenue, margin, and product turnover. Performance is the priority.
Continuous support and maintenance
Continuous monitoring, automatic updates, and dedicated support. Your terminal remains operational every day.
Cost Reduction
ELIO decreases operational workload, reduces customer misdirection errors, and optimizes team allocation.
Actionable Data
The collected data is strictly anonymized and converted into clear indicators to guide your decisions.
Scalability and Growth
Our technology scales to your number of points of sale without adding management complexity or increasing costs.
Three tools, one shared commitment to advisory excellence
ELIO can be tailored to your departments, your foot traffic, and your specific use cases.
ELIO Pro
Available
The advisor kiosk. Featuring a 43-inch screen, voice dialogue, and product scanning, it manages up to 2,000 references, with options to expand upon request. Designed for high-traffic aisles.
ELIO Mini
Available November 2026
The compact format. A space-saving voice advisor, ideal for a counter or a small-sized shelf.
ELIO Smart
Available January 2027
Mobile advisory. The customer scans a QR code on the shelf and accesses ELIO directly on their phone.
Patented, compliant, French, and independent
ETINSY Lab
Opening March 2027
Coming soon
A laboratory dedicated to the research and development of our future in-store advisory technologies. ETINSY Lab is preparing the future evolutions of ELIO and the innovations that will shape tomorrow's retail shelf.
Everything is included, and you have a single point of contact
The ADVISOR V1-Pro ETINSY kiosk, protected by patent filings. Features a professional 43-inch Full HD screen, 2,000 dynamic references, GDPR compliant and anonymized, with a lifetime warranty and automatic updates included.
Included in your subscription
A single fixed monthly amount. No hidden costs.
★ They are talking about us ★
Features and videos
JT national
M6 · The 19.45
Feature story at Super U in Magland, news broadcast from October 2, 2026, segment from 24:55 to 27:10
Feature story
France 3
In-store report at Super U in Magland, regional news, 2026
Trade show presentation
VivaTech
ELIO presented at the VivaTech trade show in Paris, pitch in English, 2026
Short format
Provence
ELIO in supermarkets, short format filmed in-store, 2026
Press and articles
Trade press
LSA
"I believe in it immensely": at Super U in Magland, AI enters the wine and spirits department
Trade press
Le Figaro Vin
We have been working on this since 2020: in Haute-Savoie, a supermarket has installed the first virtual wine advisor to assist its customers
Trade press
Beverage Department
When the virtual wine advisor arrives in mass retail
National press
The Nouvel Obs
Will AI replace my virtual wine advisor?
Regional press
Le Dauphiné Libéré
Who is ELIO, the virtual wine advisor robot coming to the shelves
Regional press
Franceinfo
A virtual wine advisor powered by AI deployed in supermarkets in Savoie
General public media
Marmiton
In this store, a virtual wine advisor now helps you choose the right bottle
Web press
Made in Marseille
This Provençal entrepreneur has invented a virtual wine advisor to help select wine in supermarkets
Web press
New Initiatives
ETINSY deploys ADVISOR ELIO, the virtual wine advisor designed for retail
Tech press
MetaObs
The first humanoid AI advisor dedicated to the wine and spirits departments
Regional press
Provence
An entrepreneur launches the first virtual wine advisor AI for supermarkets in Port-de-Bouc
Business press
The Business Journal
ETINSY deploys its humanoid virtual wine advisor in Savoyard supermarkets
Interview
Wine Insiders
Humanoid AI serving the wine and spirits departments
Why professionals choose ETINSY
Hear from our clients
"A clear increase of over 7% in department sales starting from the second month after installation. Customers are giving us positive feedback, with over 400 interactions per month, and this helps us adapt our selection. Thank you, we look forward to the next steps with anticipation."
Gérald Arnaud
Super U Magland
06/09/2026
"Consumption habits have evolved: clients are buying less but better, seeking the right bottle with the story behind it. We provide this expertise, and ELIO offers continuous support from opening to closing. Consumers wanted this: it is used about fifteen times a day, and 74% of clients discover the origin of the bottles through it."
François Roy
E.Leclerc Chambéry
08/03/2026
Is ELIO easy to install?
How does the virtual wine advisor work?
What data is collected?
How are the knowledge updates managed?
Does ELIO actually increase sales?
Is ELIO truly impartial?
Is ELIO secure for my store?