The 1st virtual wine advisor for your wine and spirits aisles, transforming the in-store customer experience.
ELIO helps each customer find the right product, quickly and without waiting, while easing the workload of in-store teams and improving sales performance.
Built on 12 years of field experience, ELIO addresses a concrete challenge in physical retail: the lack of available, consistent, and reliable advice in-store.
ELIO is an internally developed technology, protected by patent filings, designed to provide unbiased and instant advice, improve the customer journey, and directly contribute to department performance.
Discover ETINSY ELIO
ETINSY ELIO
ELIO assists each customer in their decision-making process in the aisle, without commercial pressure, without favoritism, and without image collection.
The result: less hesitation, an improved customer experience, and measurable sales performance.
A shared benefit, from the customer to the shelf
For the consumer
The perfect bottle, with absolute confidence
Tailored recommendations suited to the meal, taste, and budget.
Zero hesitation
A guided decision in just seconds, without having to wait for an advisor.
Low-pressure guidance
Neutral, calm, and never driven by advertising.
A novel experience
A natural, voice-based interaction that builds trust.
For the store
An increased average basket value
Expert advice drives conversions and increases the average order value.
A demand-driven assortment
Fewer overstocks, fewer stockouts.
Relieved teams
The virtual wine advisor provides basic assistance when no team member is available.
An innovative image
A consulting service that distinguishes the point of sale.
Why ETINSY exists
The ETINSY concept emerged in 2020 and was registered with the INPI. In 2024, backed by 12 years of hands-on experience, we relaunched the project with a clear vision: a truly useful adviser, designed specifically for stores. This vision gave birth to ELIO, which has already been deployed in stores since early 2026.
Analysis of current processes in progress…
Shelf analysis
Customer journeys
Customer decision
Unnecessary actions
Questions
Our strength comes from the field: a deep understanding of customer behavior, operational constraints, and the reality of the retail shelf.
This experience guides every product choice and technical decision at ETINSY.
We have spent years observing recurring questions, hesitations, and friction points at the moment of choice.
ELIO is not an advertising screen.
It is a next-generation advisor, designed to assist customers, streamline the in-store journey, and boost sales, without intrusive image collection.
The result: fast, consistent, and measurable advice.
We have designed a consulting solution created exclusively for the store.
ELIO guides each customer in the aisle, helps them make faster decisions, and improves the shopping experience without sales pressure.
The system integrates seamlessly into the existing customer journey and acts as a reliable, consistent, and always available advisor.
Already deployed in stores since early 2026.
We are opening the solution to retail brands and groups wishing to sustainably improve aisle performance.
Solution
Issue
We are constantly evolving ELIO based on real in-store usage.
Every customer interaction, store feedback, and concrete situation helps refine the advice offered.
Optimizations focus on understanding needs, response speed, and alignment with actual shelf stock.
The system improves without disrupting teams or modifying existing processes.
Continuous improvement designed to sustainably enhance the customer experience and performance.
ELIO engine
Faster Advice
Knowledge base
Field update
Shelf logic
Store-aligned
Faced with 500 choices, the client loses interest
A well-known fact across the industry: supermarket wine sales are declining while specialty wine merchants are growing. The only difference comes down to one word: advice.
ELIO: a continuous, in-aisle virtual wine advisor
The customer asks their question. ELIO listens, understands their needs, budget, and the occasion, then recommends a product that is currently available in the aisle. A complement to the teams, never a replacement.
Without QR codes, without apps, without advertising logic
Only based on the store's actual assortment
A natural, spoken conversation, just like with a virtual wine advisor
From a customer inquiry to the right product, in under 2 minutes
01
The client speaks
Using natural language, spoken aloud. No apps, no QR codes.
02
ELIO cross-references the parameters
Taste, budget, meal, occasion, and the actual shelf stock.
03
Expert recommendation
An accurate recommendation, currently available in-store.
04
The right purchase, the correct pairing
Food and wine pairing, upselling, and customer reassurance.
Available 100% of opening hours, with no breaks or absences. ELIO provides a store with the expertise of a virtual wine advisor.
Impartial by design, not by promise
ELIO is not a disguised advertising screen. No brand pays to be recommended, and no budget influences the results. ELIO does not advise what we judge to be good, nor what is most profitable: it advises what the customer actually needs, and nothing else.
This accuracy is built on an exceptional foundation: a knowledge base of over 14,000 wine and spirits references, processed one by one, with care and rigor. ELIO knows the market in depth, but only ever recommends products that are actually present on your shelves.
Zero advertising
No brand pays to influence the ADVISOR's recommendation.
Zero bias
Guidance is driven by the client's needs, never by commercial interest.
Genuine expertise
Over 14,000 products mastered, providing expert advice with every interaction.
Zero connection to your systems. By choice, for your security.
ELIO does not connect to any of your systems. Neither to your information system, nor to your cash registers, nor to your electronic labels. This is not a constraint, it is a decision: connecting a third-party device to your infrastructure means opening a door, risking drive interference, and creating a security vulnerability. We refuse to expose your store to this risk.
Instead, ELIO scans and digitizes your shelf, learns its environment, and adapts to your store. It becomes a trusted partner without ever touching your sensitive data. Quick installation, zero risk to your infrastructure, no backdoors.
No integration required
Independent of your IT system, your checkout registers, and your electronic shelf labels.
No backdoors
Your critical data is never accessible.
Autonomous and tailored
ELIO learns your product offering through scanning and adjusts to it automatically.
Your customers' actual demand, finally visible
Every interaction with ELIO reveals what your customers are truly searching for: which food and wine pairings, which budgets, which occasions, and which bottles are requested but missing from your shelves. These trends, strictly anonymized, become a decision-making dashboard.
You no longer adjust your assortment based on intuition or purchasing habits, but on the measured demand of your actual clientele. The shelf ceases to reflect a buyer's choice and instead reflects what your customers are genuinely asking for.
Reduced overstock
You identify the products that do not meet demand.
Fewer stockouts
Identify requested and out-of-stock products before losing a sale.
An aligned shelf
An assortment tailored to the clientele of each store.
No images, no personal data. ELIO analyzes only aggregated and anonymized demand trends, in strict compliance with GDPR.
The key benefits of ETINSY ELIO for your sales performance
Customer Experience
ELIO guides customers without influencing them, offering tailored choices and reducing decision-making time. A smoother experience increases sales and average basket value.
Sales Performance
A more relevant recommendation converts more. ELIO directly impacts three levers: revenue, margin, and product turnover. Your performance is our priority.
24/7 Support and Maintenance
Continuous monitoring, automatic updates, and dedicated support. Your kiosk remains operational daily. Interventions and adjustments are completed within 48 hours.
Cost Reduction
ELIO decreases operational workload, reduces customer misdirection errors, and optimizes team allocation.
Actionable Data
The collected data is strictly anonymized and converted into clear indicators to guide your decisions.
Scalability and Growth
Our technology scales to your number of points of sale without adding management complexity or increasing costs.
Three tools, one shared commitment to advisory excellence
ELIO can be tailored to your departments, your foot traffic, and your specific use cases.
ELIO Pro
Available
The advisor kiosk. Featuring a 43-inch screen, voice dialogue, and product scanning, it manages up to 2,000 references, with options to expand upon request. Designed for high-traffic aisles.
ELIO Mini
Available October 2026
The compact format. A space-saving voice advisor, ideal for a counter or a small-sized shelf.
ELIO Smart
Available January 2027
Mobile advisory. The customer scans a QR code on the shelf and accesses ELIO directly on their phone.
Patented, compliant, French, and independent
ETINSY Lab
Opening March 2027
Coming soon
A laboratory dedicated to the research and development of our future in-store advisory technologies. ETINSY Lab is preparing the future evolutions of ELIO and the innovations that will shape tomorrow's retail shelf.
Everything is included, and you have a single point of contact
ADVISOR V1-Pro, the patented interactive kiosk by ETINSY. Featuring a professional 43-inch Full HD screen, 2,000 dynamic references, fully GDPR-compliant and anonymized, lifetime warranty, and automatic updates included.
Included in your subscription
A single fixed monthly amount. No hidden costs.
They are talking about us
Features and videos
Press and articles
Trade press
Beverage Department
When the virtual wine advisor arrives in mass retail
Web press
Made in Marseille
This Provençal entrepreneur has invented a virtual wine advisor to help select wine in supermarkets
Web press
New Initiatives
ETINSY deploys ADVISOR ELIO, the virtual wine advisor designed for retail
Tech press
MetaObs
The first humanoid AI advisor dedicated to the wine and spirits departments
Regional press
Provence
An entrepreneur launches the first virtual wine advisor AI for supermarkets in Port-de-Bouc
Business press
The Business Journal
ETINSY deploys its humanoid virtual wine advisor in Savoyard supermarkets
Interview
Wine Insiders
Humanoid AI serving the wine and spirits departments
Why professionals choose ETINSY
Hear from our clients
"A clear increase of over 7% in department sales starting from the second month after installation. Customers are giving us positive feedback, with over 400 interactions per month, and this helps us adapt our selection. Thank you, we look forward to the next steps with anticipation."
Gérald Arnaud
Super U Magland
06/09/2026
Is ELIO easy to install?
How does the virtual wine advisor work?
What data is collected?
How are the knowledge updates managed?
Does ELIO actually increase sales?