Building the future of in-store advising with ETINSY

ETINSY develops an in-store advisory solution capable of improving the purchasing experience, reducing the operational workload of teams, and increasing commercial performance.

Our technology is designed to deliver reliable, instant, and perfectly tailored advice for each establishment.

ETINSY. develops an in-store consulting solution designed to enhance the purchasing experience, reduce the operational workload of staff, and increase sales performance.

Our technology is designed to deliver reliable, instantaneous, and perfectly tailored advice for every establishment.

About us

ETINSY was born from 12 years of hands-on experience in the specialized large-scale retail sector, where the same challenges arise every day: lack of in-store assistance, hesitant customers, and overloaded teams. We have designed a simple and genuinely useful solution for stores.

Our ambition is clear: to offer a virtual advisor capable of improving the customer experience while generating a measurable economic impact.

ETINSY was born from 12 years of field experience in the specialized retail sector, where the same challenges arise every day: lack of in-store assistance, hesitant customers, and overloaded teams. We developed a simple and truly effective solution for stores.

Our ambition is clear: to offer a virtual wine advisor capable of improving the customer experience while generating a measurable economic impact.

Phased rollout

We are deploying the ELIO solution in real-world environments with our partners to precisely measure its impact on the customer experience and in-store sales performance.

100% turnkey installation

We handle the installation of the kiosk, software configuration, and updates to the knowledge base. In-store teams do not have to manage anything.

Responsive support, 48-hour intervention

Our technical team ensures continuous monitoring and resolves incidents promptly. Interventions and adjustments are completed within 48 hours.

Our values

Our work is based on clear principles:
real utility, independence, transparency, and measurable impact.

Useful innovation

We innovate where it matters most: on customer experience, department performance, and ease of integration.

Reliability and transparency

ELIO does not connect to any of your systems and does not collect any images. No brand influences the recommendation. Trust is our core principle.

Sustainable growth

Our technologies enable stores to improve their performance without adding complexity to their operations.

Customer orientation

In-store satisfaction guides our decisions: turnkey installation, responsive support, and more.

Customer orientation

In-store satisfaction guides our decisions: turnkey installation, responsive support, and more.

The team

A team of field and technology experts, dedicated to in-store advising.

Arthur Chakhoian

CEO and Founder

"I imagined ELIO and I am designing its architecture, from the conversational engine to the product vision."

Arthur Chakhoian

CEO and Founder

"I imagined ELIO and I am designing its architecture, from the conversational engine to the product vision."

Tamara Chakhoian

Managing Director

"I ensure the compliance, quality, and rigorous documentation that secure every deployment."

Tamara Chakhoian

Managing Director

"I ensure the compliance, quality, and rigorous documentation that secure every deployment."

Davit Muradyan

CTO

“I build the data engineering and conversational systems that ensure the reliability of ELIO on the shop floor.”

Davit Muradyan

CTO

“I build the data engineering and conversational systems that ensure the reliability of ELIO on the shop floor.”

David Minossian

Sales Director

"I support retailers in the field and bring ELIO to supermarket shelves."

David Minossian

Sales Director

"I support retailers in the field and bring ELIO to supermarket shelves."

Gabriella Dzoumo

Administration and Finance

“I oversee the management and finances that provide ETINSY with solid foundations.”

Gabriella Dzoumo

Administration and Finance

“I oversee the management and finances that provide ETINSY with solid foundations.”

Why ELIO makes the difference

Our solutions reinvent in-store guidance by combining field expertise, independence from your legacy systems, and operational simplicity.

Without ELIO

hesitant and misguided clients

high workload for the teams

lost sales and opportunities

unmatched customer experience

constant staff shortages

With ELIO

instant and unbiased advice

more precise product targeting

a measurable improvement in sales

a round-the-clock customer experience

an autonomous system